A Beautiful Upgrade
I’ve been wanting to update the header of OneWed for a LONG time now. It’s amazing how fast products can change in the startup world, and yet they can be so slow if you only have 3 team members.
People weren’t using our minimalist navigation. People really weren’t exploring the site and had a hard time grokking what we did.
Put the meat of our project up top, in an eye-catching way (note the colorful icons!), to encourage exploration and give a better picture of what the site is about.
This had some interesting consequences: I was forced to merge the information architecture of our photos with that of our (previously separate) articles and galleries section. It’s not a perfect solution, but I’d say it was a huge step up in the time we had available.
Well, we just passed Martha Stewart Weddings’ traffic a few weeks back. I don’t think that’s due to my new header, but everyone I’ve spoken with in testing has expressed an interest in clicking on every damn link in that header, so I think we done good.
Still a long way to go, as usual.