If you’re curious about how I work, this article gives a pretty good overview of what I think is important in order to be an effective product designer (which you may notice, involves not only UI, UX and visual design, but branding and product architecture).
The author covers a few of my favourite things:
- Designing for a company mission or vision.
- Designing for goals (“outcome”) rather than features or tasks.
- Designing using stories (“jobs”).