AND I DESIGNED IT! I was able to spend a lot of time working on the design (uncommon in the startup environment), and I did a great deal of testing and re-iterating, which had a massive impact on the success of the design.
This is a really hard product to design for - we have too many content types and are trying to do too many things, because we INHERITED the project, rather than starting fresh.
But, everything we do have is really awesome, so the trick is trying to make it understandable. Go get it on the Appstore. How did we do?
I just wrote this suggestion to Tailored.co, a really cool site that shows you wedding-related products and images based on a short quiz and your behavior on the site. I’m super envious that they have a survey about Gender Roles In Relationships, because I really want to know how much gender roles are changing (especially in regards to the wedding industry, which I am now a part of).
I was a little disappointed by their execution however. Despite being a survey designed to suss out how many couples are acting in “traditional” and “non-traditional” ways, the survey itself is heavily biased towards “traditional” roles, assuming that the user is a straight female who plans on marrying her current partner and having children with him. So many gender- and sexuality-based assumptions!
So I made some suggestions.