I work with small companies on big ideas.
With over 20 years working with ambitious, agile startups, I’m a multi-passionate hybrid who thrives on complex challenges and loves raising the bar on a project from research to release.
I excel at building intuitive, human-focused experiences with strong visual appeal and impact. Even as a designer, I pay special attention to the underlying framework of a project via systems thinking, information architecture, and psychology.
SKILLS
UX & UI • Information Architecture • Wireframing • Rapid Prototyping • UI Testing
Basic User Research • User Stories • Customer Journeys
Copy • Branding Guidance • Social Media Support
HTML • CSS • Responsive Web • Currently Relearning JavaScript and React
TOOLS
Paper • Figma • Sketch • Canva • Photoshop • Illustrator
Asana • ClickUp • Trello • Jira • ZenHub
Git • GitHub • Chrome Dev Tools • Atom / Sublime Text / etc
kind Words
Rowan was instrumental in turning abstract ideas into tangible results, playing a major role in completely restructuring our app's onboarding process. This work had a dramatic impact on our core business metrics and laid the foundation for us being recognized on the Inc. 5000 list for four consecutive years. As a UX designer, Rowan consistently brought creativity, insight, and an innate understanding of our players, helping drive success across our app.
Daniel Todd
CEO and Founder of Influence Mobile
Rowan is a great example of a collaborative & detailed oriented UI/UX designer. I've had the pleasure of working with Rowan through redesigns & app improvements that significantly improved our overall app experience. Rowan deeply understands the fundamentals of agile delivery and working with cross functional dev & product teams to get things done. If you're looking for a detailed orientated and creative person to lead UI/UX initiatives, then Rowan is your go to.
Cameron Banhan
Product Manager at Influence Mobile
Rowan is one of those mythical unicorns that can figure out what problem the end user really has, work with them to confirm that alignment, work with the product and engineering teams to explore some possible solutions, run that through user testing, and then actually go build that thing. I'm a huge fan. They can really get into the end user's shoes to find problems & solutions, and can also dynamically adapt to changing context. Fantastic team member, bloody hard worker, and produces great results.
Pete Mannix
Sr. Engineering Manager
Rowan’s insatiable quest to fully understand and serve their users is remarkable. Their gifts are countless, spanning from deep empathy for peers and users alike to elevating our processes with Scrum and testing, ideation and wireframes to writing fully functional code. Rowan pursued a depth that I've never witnessed in other designers, putting disparate pieces of data together to form compelling narratives and experiences. They are perpetually seeking innovation in theirself and the products they shape.
Bill Tinney
Director of Product Development
Rowan is passionate about customer’s experience! They are very thorough and thoughtful. During our projects, Rowan really pushed all of us to dig deeper for providing the best information and design to help our clients thrive. They were a major contributor in helping us convey complex scientific information to our clients and key to the successful completion of many projects.
Isabelle Lucas-Beckett, PhD
Translational Geneticist
At Arivale, the mission relied on design that would engage users and deeply connect to their wellness aspirations. Rowan was perfect for that mission because they lead with empathy for our users. They constantly strived to improve our understanding of our users and always made sure we clearly defined what each design/product was meant to accomplish. I hope I get to work with them again in the future!
Chris Cast
Product Design Lead
Rowan embodies an experienced design thinker. They lead with empathy; bring discipline to defining solutions; collaborate extensively on ideation; ground teams with prototypes on paper or in pixels; and enthusiastically tests their work with real-world customers.
Ashley Wells
Product Executive
Rowan sees the big picture. They use their experience in product thinking to set the stage for solving complex challenges, diving deep into researching customer needs. Their impact stretches beyond the release of the product; they are passionate about spreading human-centered design principles throughout our organization, internally. Rowan is a true leader in the UX space.
Kevin Gangi
Sr Product Designer
BEYOND DESIGN
My passion and ambition extend to a variety of outlets outside of the tech world, and my experience in each contributes something unique to my IMPACT.
MY BAND
Performing as a songwriter and vocalist has taught me so much about facing discomfort, being radically authentic, and creating transformative experiences.
SOMATIC COACHING
I’m trained as a somatic life coach, and my ability to listen actively, ask powerful questions, and nourish empowered mindsets can be an asset to any team.
SCENEGEN
I provide a variety of creative and operational contributions to SceneGen, a project dedicated to making touring more accessible to independent bands.